ARTICLES

What Can Companies do to Avoid Greenwashing?

Categories Greenwashing

While it is true that many large corporations intentionally engage in greenwashing to deceive customers into thinking they are supporting an eco-friendly company, this is not true of all companies. For every company that willingly engages in greenwashing, there is one that does not know what greenwashing is, and another that makes every attempt to......

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The 7 Sins of Greenwashing

Categories Greenwashing

Greenwashing has become increasingly prominent in today’s advertising techniques and product packaging despite heightened consumer awareness and modern sustainability campaigns. This prominence is especially evident in grocery stores, as recent studies and surveys estimate that roughly 80% of products in these settings utilize some form of greenwashing in their advertising or packaging. To further raise......

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